The CI of Dongbang is an expression of the company's future-oriented will to leap forward into the future and the world. The will to globalize is represented by the word mark in English. The English "O" and the oval at the bottom are shaped like a sun rising above earth, to harmonize with the mission of Dongbang. The colors are blue for the sense of cutting-edge and future, orange for creativity and progressive spirit, and gray for solidity and integrity, to create an overall harmony.

A sense of group community refers to the mindset of thinking that even though you are working at a different company, you are one family within the fence of Dongbang and share a common destiny with Dongbang. Trees gathered together to form a forest create greater effects and values such as flood prevention, green space provision, and pollution prevention that are incomparable to the value of a single tree. When we all join forces between individuals, organizations, and companies with a sense of community that the development of the group is the development of my company and my development, our competitiveness will grow infinitely and we will be able to achieve globalization in a short period.